TY  - BOOK
AU  - Altstiel, Tom
AU  - Grow,Jean
TI  - Advertising creative: Strategy, copy, and design 
SN  - 9781506315386
AV  - HF 5823 A47A 2017
PY  - 2017///
CY  - Los Angeles
PB  - Sage
KW  - ADVERTISING
N1  - Includes index; Creativity; the changing nature of our business; Strategy and branding : putting a face on a product; Ethical and legal issues : doing the right thing; Evolving audiences : the times they are a-changin; International advertising : it's a global marketplace
ER  -