TY  - BOOK
AU  - Barker, Melissa S.
AU  - Barke,Donald I.
AU  - Bormann,Nicholas F.
AU  - Neher,Krista E.
TI  - Social media marketing: a strategic approach 
SN  - 9781133589273
AV  - HF 5415.1265 B37S 2013
PY  - 2013///
CY  - Mason, OH
PB  - South-Western Cengage Learning
KW  - INTERNET MARKETING
KW  - TEXTBOOKS
KW  - VIRAL MARKETING
N1  - Includes index; Why social media?; Goals and strategies; Identifying target audiences; Rules of engagement for social media; Publishing blogs
ER  -