TY  - BOOK
AU  - Dudo, Anthony
AU  - Kahlor, LeeAnn
TI  - Strategic communication: New agendas in communication
SN  - 9781138184794
AV  - P 90 S87 2017
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - COMMUNICATION
N1  - Includes bibliographical references and index; A story about stories in strategic communication page 1-19; Strategic storytelling: Narrative messaging in entertainment and emergent media page 20-41; The promise of participatory media: Identifying the potential roles of influential content generators in prosocial strategic communication page 42-65; The social nature of online media and its effects on behaviors and attitudes page 66-83; How we talk and why it matters page 84-102; Strategic communication and U.S. national security affairs: Critical-cultural and Rhetorical perspectives page 103-124; Marketer-consumer language cooperation in strategic communication page 125-141; How marketing communications influence the formation of food habits prior to adulthood page 142-162; Social media and crisis communication: Explicating the social-mediated crisis communication model page 163-186
ER  -