TY  - BOOK
AU  - Noble, Charles H.
AU  - Durmusoglu, Serdar S. 
AU  - Griffin, Abbie.
TI  - Open innovation : new product development essentials from the PDMA
SN  - 9781118770771
AV  - HF 5415.153 N62O 2014
PY  - 2014///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - PRODUCT MANAGEMENT
KW  - NEW PRODUCTS
KW  - MANAGEMENT
KW  - BUSINESS & ECONOMICS / Management Science
N1  - Open Innovation In The Fuzze Front End; Open Foresight Workshops For Opportunity Identification; Open Innovation In The Development Stage
ER  -