TY  - BOOK
AU  - Cateora,Philip R.
AU  - BLANK AUTHORITY TEXT
AU  - Graham,John L.
TI  - International marketing
SN  - 0071123121
AV  - HF 1416 C37I 2013
PY  - 2013///
CY  - Boston, MA
PB  - Mc Graw-Hill Higher Education
KW  - EXPORT MARKETING
KW  - INTERNATIONAL BUSINESS ENTERPRISES
N1  - Includes bibliographical references and indexes; The Scope and Challenge of International Marketing; The Dynamics of International Markets
ER  -