TY  - BOOK
AU  - Taylor, Alice Kavounas
TI  - Strategic thinking for advertising: for advertising creatives 
SN  - 9781780672731 (pbk.)
AV  - HF 5823 T39S 2013
PY  - 2013///
CY  - London
PB  - Laurence King Publishing
KW  - ADVERTISING
KW  - ADVERTISING CAMPAIGNS
N1  - Target market; Mandatory elements; Media Requirement
ER  -