TY  - BOOK
AU  - Hartwell, Margaret Pott
TI  - Archetypes in branding: a toolkit for creatives and strategists 
SN  - 9781440308185
AV  - NC 997 H37 2012
PY  - 2012///
CY  - Cincinnati, Ohio
PB  - How Books
N1  - Setting the stage; Standing on shoulders; Every archetype creates meaning
ER  -