TY - BOOK AU - Pricken, Mario TI - Creative advertising: ideas and techniques from the world's best campaigns SN - 9780500287330 (pbk.) AV - HF 5823 P74C 2013 PY - 2013/// CY - New York PB - Thames & Hudson KW - ADVERTISING KW - COMMERCIAL ART N1 - Dream team : a framework for creat creative performance; Copy with punch : using wit and humour ER -