TY  - BOOK
AU  - Barry, Pete
TI  - The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns 
SN  - 2140500516231
AV  - HF 5801 B37A 2012
PY  - 2012///
CY  - New York
PB  - Thames & Hudson
KW  - ADVERTISING
KW  - ADVERTISING CAMPAIGNS
KW  - ADVERTISING COPY
N1  - Includes index; Basic tools; The strategy; Print
ER  -