TY  - BOOK
AU  - Iatrou, Kostas
AU  - Oretti,Mauro
TI  - Airline choices for the future: from alliances to mergers
SN  - 9780754648864
AV  - HE 9780 I27A 2007
PY  - 2007///
CY  - Aldershot, England
PB  - Ashgate
KW  - AIRLINES
KW  - MANAGEMENT
KW  - STRATEGIC ALLIANCES (BUSINESS)
N1  - Includes index; Once rivals, now partners : Why?; Learming from the past, looking at the present : first the facts; Once rivals, now partners : How?; Landed or stranded-are alliance customers happy?; Learning from the past looking at the future : success stories; Not always a happy ending; The road not taken : further along the alliance or the merger path?
ER  -