TY  - BOOK
AU  - Hanson, Ralph E.
TI  - Mass communication: Living in a media world
SN  - 9781483344751
AV  - P 90 H36M 2016
PY  - 2016///
CY  - Los Angeles
PB  - SAGE
KW  - MASS MEDIA
N1  - Includes bibliographical references and index; Living in a media world page 1-25 - - Mass communication effects: How society and media interact page 26-49 - - The media business: Consolidation, globalization, and the long tail page 50-79 - - Books: The birth of the mass media page 80-107 - - Magazines: The power of words and images page 208-131 - - Newspapers and the news: Reflection of a democratic society page 132-157; Audio: Music and talk across media page 158-189 - - Movies: Mass producing entertainment page 190-217 - - Television: Broadcast and beyond page 218-243 - - The internet: Interactive and mobile media page 244-271 - - Advertising: Selling a message page 272-301 - - Public relations: Interactions, relationships, and the news page 302-235 - - Media law: Free speech and fairness page 326-351 - - Media ethics: Truthfulness, fairness, and standards of decency page 352-377 - - Global media: Communication around the world page 378-403
ER  -