TY  - BOOK
AU  - French, Jeff
AU  - Gordon,Ross
TI  - Strategic social marketing
SN  - 9781446248621
AV  - HF 5414 F73S 2015
PY  - 2015///
CY  - London
PB  - SAGE Publications Ltd
KW  - SOCIAL MARKETING
N1  - The importance of social marketing for social policy page 3-18 - - The nature of social marketing page 19-52 - - Marketing social good page 53-82 - - The social marketing mix page 83-124 - - Strategic social marketing page 125-148 - - Creating value in social marketing page 149-180 - - Systems thinking and social marketing page 181-208 - - Using theory in social marketing page 209-256 - - Research approaches in social marketing page 257-278 - - Research methods in social marketing page 279-310 - - Social marketing and social programme design page 311-344 - - planning social marketing interventions page 345-369 - - Embedding social marketing within social programmes page 369-392 - - Critical social marketing page 393-418 - - Afterword page 419-420; Part II : WHAT?; Part III : HOW?
ER  -