TY  - BOOK
AU  - Tuten, Tracy L.
AU  - Solomon,Michael R.
TI  - Social media marketing
SN  - 9781473913011
AV  - HF 5415.1265 T87S 2015
PY  - 2015///
CY  - Los Angeles
PB  - Sage
KW  - SOCIAL MEDIA
KW  - ECONOMIC ASPECTS
KW  - ONLINE SOCIAL NETWORKS
KW  - INTERNET MARKETING
N1  - Includes bibliographical references and index; The horizontal revolution page 3-42 - - Social media marketing strategy page 43-76 - - Social consumer page 77-106 - - Network structure and group influence in social media page 107-138; Social community page 139-164 - - Social publishing page 165-200 - - Social entertainment page 201-232 - -Social commerce page 233-264; Social media for consumer insight page 265-288 - - Social media metrics page 289-314 - -Case page 315-320
ER  -