TY  - BOOK
AU  - Schiffman, Leon G
AU  - Kanuk,Leslie Lazar
AU  - Wisenblit,Joseph L.
TI  - Consumer behavior
SN  - 9780137006700
AV  - HF 5415.32 S34C 2010
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education/Prentice Hall
KW  - CONSUMER BEHAVIOR
KW  - MOTIVATION RESEARCH (MARKETING)
N1  - Includes index; The consumer as an individual; Consumers in their social and cultural settings; The consumer's decision-making process and ethical dimensions
ER  -