TY  - BOOK
AU  - Iacobucci, Dawn
AU  - Shannon,Randall
AU  - Grigoriou,Nicholas
TI  - Marketing management in Asia
SN  - 97898144552444
AV  - HF 5415.13 I22M 2015
PY  - 2015///
CY  - Singapore
PB  - Cengage Learning Asia Pte Ltd
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
KW  - ASIA
N1  - Marketing strategy; Product positionig; Positioning via price, place, and promotion; Positioning : assessment through the customer lens; Capstone
ER  -