TY - BOOK AU - Ord,J.K. AU - Fildes,Robert TI - Principles of business forecasting SN - 9781133584407 AV - HD 30.27 O72P 2013 PY - 2013/// CY - Mason, OH PB - South-Western Cengage Learning KW - BUSINESS FORECASTING N1 - Includes appendix bibliographical and index; Forecasting the why an the how; Basic tools for forecasting; Forecasting trends : exponential smoothing ER -