TY  - BOOK
AU  - Dinnie,Keith
TI  - Nation branding: Concepts, issues, practice
SN  - 9781138775848
AV  - HD 69.B7 D56N 2016
PY  - 2016///
CY  - New York
PB  - Routledge
KW  - INTERNATIONAL ECONOMIC RELATIONS
KW  - PRODUCT MANAGEMENT
KW  - GLOBALIZATION
N1  - Includes bibliographical references and index; Part I: Scope and scale of nation branding page 1-86; Part II: Conceptual roots of nation branding page 87-162; Part III: Ethical and pragmatic issues in nation branding page 163-212; Part IV: Current practice and future horizons for nation branding page 213-268
ER  -