TY  - BOOK
AU  - Evans, Nigel
TI  - Strategic management for tourism, hospitality and events
SN  - 9780415837248
AV  - G 155.A1 E92S 2015
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - TOURISM
KW  - MANAGEMENT
KW  - HOSPITALITY INDUSTRY
KW  - STRATEGIC PLANNING
N1  - Includes bibliographical references and indexes; Part 1: Strategy and the tourism, hospitality and events contexts page 1-72; Part 2: Analysing the internal environment page 73-238; Part 3: Analysing the external environment and SWOT page 239-316; Part 4: Strategic selection page 317-468; Part 5: Strategic implementation and strategy in theory and practice page 469-580; Part 6: Case analysis for tourism, hospitality and events page 581-679
ER  -