TY  - BOOK
AU  - Buttle, Francis.
AU  - Maklan,Stan
TI  - Customer relationship management: Concepts and technologies
SN  - 9781138789838
AV  - HF 5415.5 B87C 2015
PY  - 2015///
CY  - London
PB  - Routledge, Taylor & Francis
KW  - CUSTOMER RELATIONS
KW  - MANAGEMENT
N1  - Part I: Understanding customer relationships page 1-116; Part II: Strategic CRM page 117-208; Part III: Operational CRM page 209-286; Part IV: Analytical CRM page 287-338; Part V: Realizing the benefits of CRM page 339-384; Part VI: Looking to the future page 385-390
ER  -