TY  - BOOK
AU  - Walters, Dave
TI  - Behavioral marketing: Delivering personalized experiences at scale
SN  - 9781119076575
AV  - HF 5415.1265 W34B 2015
PY  - 2015///
CY  - Hoboken
PB  - Wiley
KW  - INTERNET MARKETING
KW  - CUSTOMER RELATIONS
KW  - CONSUMER'S PREFERENCES
N1  - Includes bibliographical references and indexes; Part One: Getting started with behavioral marketing page 1-34; Part Two: Putting behavioral marketing into action page 35-174; Part Three: Success beyond the behavioral marketing basics page 175-218
ER  -