TY  - BOOK
AU  - Degaris, Larry
TI  - Sports marketing : A practical approach
SN  - 9780415630474
AV  - GV 716 D43S 2015
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - SPORTS
KW  - UNITED STATES
KW  - MARKETING
N1  - Part I: Strategy page 1-74; Part II: Gate revenue page 75-122; Part III: Media page 123-182; Part IV: Sponsorship page 183-269
ER  -