TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Wisenblit,Joseph L.
TI  - Consumer behavior
SN  - 9780273787136
AV  - HF 5415.32 S34C 2015
PY  - 2015///
CY  - Singapre
PB  - Cengage Learnin
KW  - CONSUMER BEHAVIOR
KW  - MARKETING RESEARCH
N1  - Part I Consumers, Marketers, and technology; Part II The Consumer as an individual; Part III Communication and Consumer behavior
ER  -