TY - BOOK AU - Castleberry, Stephen Bryon TI - Selling : building partnership SN - 9780071315500 AV - HF 5438.25 C37S 2014 PY - 2014/// CY - New York PB - McGraw Hill KW - SELLING KW - RELATIONSHIP MARKETING N1 - Part 1 Knowledge and skill requirements; Part 2 The partnership process; Part 3 The salesperson as manager ER -