TY  - BOOK
AU  - Johnson, Gerry
TI  - Exploring strategy : text & cases
SN  - 9781292002545
AV  - HD 30.28 J63E 2014
PY  - 2014///
CY  - Harlow
PB  - Pearson
KW  - BUSINESS PLANNING
KW  - STRATEGIC PLANNING
KW  - CASE STUDIES
N1  - 1 The strategic position; 2 Strategic choies; 3 Strategy in action
ER  -