TY  - BOOK
AU  - Pardun, Carol J.
TI  - Advertising and Society: An Introduction
SN  - 9780470673096
AV  - HF 5826 A38 2014
PY  - 2014///
CY  - Hoboken
PB  - Wiley
KW  - ADVERTISING
KW  - SOCAL ASPECTS
KW  - UNITED STATES
KW  - SOCIAL ASPECTS
N1  - 1. Introduction: Why dose everyone have an opinion about advertising? page 1-6; Part I Enduring issues page 7-8 -- 2. The economic impact of advertising page 9-23 -- 3. Advertising to children page 24-42 -- 4. Political advertising page 43-60 -- 5. Tobacco advertising page 61-83 -- 6. Alcohol advertising page 84-105 -- 7. Sex in advertising page 106-120 -- 8. Stereotypes in advertising page 121-134; Part II Emerging issues page 135-136 -- 9. Direct-to-consumer pharmaceutical advertising page 137-160 -- 10. Hyper-niche markets and advertising page 161-174 -- 11. Advertising and product placement in entertainment media page 175-190 -- 12. Advertising in previously hands-off journalistic environments page 191-207 -- 13. Advergames page 208-228 -- 14. Advertising and sporting events page 229-245 -- 15. Advertising to captive audiences page 246-264 -- 16. Advertising and social responsibility page 265-294
ER  -