TY  - BOOK
AU  - Swann,Patricia
TI  - Cases in public relations management: The rise of social media and activism
SN  - 9780415517713
AV  - HD 59 S92C 2014
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - PUBLIC RELATIONS
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and index; Chapter 1. A brief introduction to public relations page 1-15 -- Chapter 2. Ethics and the law page 16-38 -- Chapter 3. Corporate social responsibility page 39-93 -- Chapter 4. Media relations page 94-153 -- Chapter 5. Conflict management page 154-225 -- Chapter 6. Activism page 226-276 -- Chapter 7. Consumer relations page 277-359 -- Chapter 8. Entertainment and leisure page 360-421 -- Chapter 9. Community relations page 422-461 -- Chapter 10. Cultural and other considerations page 462-527 -- Chapter 11. Financial communications and investor relations page 528-550
ER  -