TY  - BOOK
AU  - Kerin, Roger A.
TI  - Marketing in Asia
SN  - 9789814595032
AV  - HF 5415 K47M 2015
PY  - 2015///
CY  - Singapore
PB  - McGraw Hill
KW  - MARKETING
KW  - ASIA
KW  - EXPORT MARKETING
N1  - 1 Initiating the marketing process; 2 Understanding buyers and markets; 3 Targeting marketing opportunities
ER  -