TY  - BOOK
AU  - Cateora,Philip R.
AU  - Gilly,Mary C.
AU  - Graham,John L.
TI  - International marketing
SN  - 9780073529974 (alk. paper)
AV  - HF 1416 C37I 2013
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - EXPORT MARKETING
KW  - INTERNATIONAL BUSINESS ENTERPRISES
N1  - Includes glossary and index; An overview; The cultural environment to global markets; Assessing global market opportunities; Developing global marketing strategies; Implementing global marketing strategies; The country notebook
ER  -