TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780273786993
AV  - HF 5415 K67P 2014
PY  - 2014///
CY  - Boston
PB  - Pearson
KW  - MARKETING
N1  - Includes index
ER  -