TY  - BOOK
AU  - Cialdini,Robert B.
TI  - Influence: the psychology of persuasion 
SN  - 9780061241895
AV  - BF 774 C52I 2007
PY  - 2007///
CY  - New York
PB  - Quill
KW  - INFLUENCE (PSYCHOLOGY)
KW  - PERSUASION (PSYCHOLOGY)
KW  - COMPLIANCE
N1  - Includes index; We eapons of influence; Reciprocation : The old give and take ...and take; Commitment and consistency : hobgoblins of the mind
ER  -