TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
TI  - Services marketing : integrating customer focus across the firm
SN  - 9780071086967
AV  - HD 9980.5 Z44S 2013
PY  - 2013///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - SERVICE INDUSTRIES
KW  - MARKETING
KW  - CUSTOMER SERVICES
N1  - Includes bibliographical references and index; 1.Foundations for services marketing; 2.Focus on the customer; 3.Understanding customer requirements
ER  -