TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
AU  - Ang,Swee Hoon
AU  - Leong,Siew Meng
AU  - Tan,Chin Tiong
TI  - Marketing management : an Asian perspective
SN  - 9789810687977
AV  - HF 5415.13 K67M 2013
PY  - 2013///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd
KW  - MARKETING
KW  - MANAGEMENT
KW  - ASIA
N1  - Includes index; Understanding marketing management; capturing marketing insights; connecting with customers
ER  -