TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising promotion and marketing communications
SN  - 9780273786986
AV  - HF 5415.123 C46I 2014
PY  - 2014///
CY  - Boston
PB  - Prentice Hall
KW  - COMMUNICATION IN MARKETING
KW  - ADVERTISING
N1  - Includes bibliographical references and index; Part 1 The IMC foundation; Part 2 IMC advertising tools; Part 3 IMC promotional tools; Part 4 IMC integration tools
ER  -