TY  - BOOK
AU  - Cohen,William A.
TI  - The marketing plan
SN  - 047175529x
AV  - HF 5415.13 C63M 2006
PY  - 2006///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes appendix and index; Planning the development of a marketing plan; Scanning your environment; Establishing goals and objectives; Developing marketing strategy; Developing marketing tactics; Forecasting for your marketing plan
ER  -