TY  - BOOK
AU  - Biagi, Shirley
TI  - Media/impact: an introduction to mass media 
SN  - 9781111829537
AV  - P 90 B52M 2012
PY  - 2012///
CY  - Belmont, Calif
PB  - Wadswort/Cengage Learning
KW  - MASS MEDIA
N1  - "International edition"--Cover; Includes bibliographical references and index; PART I: THE MASS MEDIA INDUSTRIES. 1. Mass Media and Everyday Life -- 2. Books: Rearranging the Page -- 3. Newspapers: Expanding Delivery -- 4. Magazines: Targeting the Audience -- 5. Recordings: Demanding Choices -- 6. Radio: Riding the Wave -- 7. Movies: Picturing the Future -- 8. Television: Changing Channels -- 9. Digital Media: Widening the Web -- PART II: SELLING THE MESSAGE. 10. Advertising: Motivating Customers -- 11. Public Relations: Promoting Ideas -- PART III: CHANGING MESSAGES. 12. News and Information: Getting Personal -- 13. Society, Culture and Politics: Shaping the Issues -- 14. Law and Regulation: Rewriting the Rules -- 15. Ethics: Placing Responsibility -- 16. Global Media: Discovering New Markets -- Glossary -- Media Information Resource Guide -- Chapter References -- Index
ER  -