TY  - BOOK
AU  - Barker,Melissa S.
AU  - Barker,Donald I.
AU  - Bormann,Nicholas F.
AU  - Neher,Krista E.
TI  - Social media marketing: a strategic approach
SN  - 9780495902904
AV  - HF 5415.1265 B37S 2013
PY  - 2013///
CY  - Mason, OH
PB  - South-Western Cengage Learning.
KW  - INTERNET MARKETING
KW  - TEXTBOOKS
KW  - VIRAL MARKETING
KW  - TXTBOOKS
N1  - Includes bibliographical references and index; Introduction to mass communication theory; The era of mass society and mass culture; From limited-effects to critical cultural theories : ferment in the field; Moving beyond limited effects : focus on functionalism and children
ER  -