TY  - BOOK
AU  - Albarran, Alan B.
TI  - Management of electronic and digital media
SN  - 9781111836856
AV  - P 96.M34 A42M 2013
PY  - 2013///
CY  - Boston, MA
PB  - Wadsworth Cengage Learning
KW  - MASS MEDIA
KW  - MANAGEMENT
N1  - Managing electronic and digital media; The media marketplace: markets, mergers, alliances, and partnerships; Ethics of management
ER  -