TY  - BOOK
AU  - Hendrix, Jerry A.
AU  - Hayes,Darrell C.
AU  - Kumar,Pallavi D.
TI  - Public relations cases
SN  - 9781111836825 (pbk. : student ed.)
AV  - HM 1221 H46P 2013
PY  - 2013///
CY  - Belmont, CA.
PB  - Thomson/Wadsworth
KW  - PUBLIC RELATIONS
KW  - CASE STUDIES
KW  - UNITED STATES
KW  - PUBLICITY
N1  - Includes bibliographical references and index; Solving public relations problems; Reaching major audiences; Emergency public relations; Integrated marketing communications
ER  -