TY  - BOOK
AU  - Hawkins,Del I
AU  - Mothersbaugh,David L.
TI  - Consumer behavior: building marketing strategy
SN  - 0072316020
AV  - HF 5415.33.U6 H38C 2001
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - CONSUMER BEHAVIOR
KW  - UNITED STATES
KW  - CASE STUDIES
KW  - MARKET SURVEYS
N1  - Includes bibliographical references and index; External influences; Internal influences; Consumer decision process
ER  -