TY  - BOOK
AU  - Okonkwo,Uche
TI  - Luxury fashion branding: trends, tactics, techniques 
SN  - 9780230521674 (cased)
AV  - HD 9940.A2 O39L 2007
PY  - 2007///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - LUXURIES
KW  - MARKETING
KW  - BRAND NAME PRODUCTS
KW  - FASHION MERCHANDISING
N1  - Includes bibliographical references and index; Introduction: Who said fashion is not serious business? -- What's in a name? The history of luxury fashion branding -- A passion for fashion: the luxury fashion consumer -- Luxury retail design and atmosphere -- The art of creating and managing luxury fashion brands -- Digital luxury -- Le new luxe -- Customize me! -- The luxury fashion business strategy model -- Case illustrations
ER  -