TY  - BOOK
AU  - Ferrand,Alain
AU  - Torrigiani,Luiggino
AU  - Camps,Andreu
TI  - Routledge handbook of sports sponsorship: successful strategies 
SN  - 9780415401104 (hardback)
AV  - K 3702 F47R 2006
PY  - 2006///
CY  - Abingdon, Oxon, New York
PB  - Routledge
KW  - SPORTS SPONSORSHIP
KW  - LAW AND LEGISLATION
N1  - Includes bibliographical references and index; Introduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion
UR  - http://www.loc.gov/catdir/toc/ecip0615/2006017953.html
ER  -