TY  - BOOK
AU  - Donovan, Rob,
AU  - Henley,Nadine
TI  - Principles and practice of social marketing: an international perspective 
SN  - 9780521167376 (pbk.)
AV  - HF 5414 D66P 2010
PY  - 2010///
CY  - Cambridge
PB  - Cambridge University Press
KW  - SOCIAL MARKETING
N1  - Social marketing and social change; Principles of marketing; Research and evaluation
ER  -