TY  - BOOK
AU  - Baggott,Chris
TI  - Email marketing by the numbers: how to use the world's greatest marketing tool to take any organization to the next level 
SN  - 9780470122457 (cloth)
AV  - HF 5415.1265 B33E 2007
PY  - 2007///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - INTERNET MARKETING
KW  - ELECTRONIC MAIL SYSTEMS
N1  - Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?
UR  - http://www.loc.gov/catdir/toc/ecip079/2007002737.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2007002737-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2007002737-b.html
ER  -