TY  - BOOK
AU  - Schwarz,Eric C.
AU  - Hunter,Jason D.
TI  - Advanced theory and practice in sport marketing
SN  - 9780750684910
AV  - GV 716 S33A 2008
PY  - 2008///
CY  - Oxford : Butterworth-Heinemann
PB  - Elsevier
KW  - SPORTS
KW  - MARKETING
N1  - Includes bibliographical references and index; Sport marketing logistics; Promotional aspects of sport marketing; Specialized concepts in sport marketing
ER  -