TY  - BOOK
AU  - Carlson, Curtis R.
AU  - Wilmot,William W.
TI  - Innovation: the five disciplines for creating what customers want 
SN  - 9780307336699
AV  - HD 45 C37I 2006
PY  - 2006///
CY  - New York
PB  - Crown Business
KW  - TECHNOLOGICAL INNOVATIONS
KW  - MANAGEMENT
KW  - CASE STUDIES
KW  - ORGANIZATIONAL EFFECTIVENESS
KW  - CREATIVE ABILITY IN BUSINESS
KW  - INDUSTRIAL MANAGEMENT
KW  - NEW PRODUCTS
N1  - Important needs; Innovation champions; Organizational alignment
ER  -