TY  - BOOK
AU  - Potter, W. James
TI  - Media effects
SN  - 9781412964692
AV  - P 94 P67M 2012
PY  - 2012///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - MASS MEDIA
KW  - INFLUENCE
KW  - SOCIAL ASPECTS
KW  - PSYCHOLOGICAL ASPECTS
N1  - Includes bibliographical references and index; 1.ORGANIZING THINKING ABOUT MEDIA EFFECTS; 2.TYPES OF MASS MEDIA EFFECTS ON INDIVIDUALS; 3.TYPES OF MACRO-LEVEL MEDIA EFFECTS; 4.THE BIG PICTURE
ER  -