TY  - BOOK
AU  - Hinchcliffe, Dion.
AU  - Kim,Peter,1974-
TI  - Social business by design : transformative social media strategies for the connected company
SN  - 9781118273210
AV  - HF 5414 H56S 2012
PY  - 2012///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - SOCIAL MEDIA
KW  - MARKETING
KW  - STRATEGIC PLANNING
N1  - Includes bibliographical references and index; 1.Adapting Organizations to the Twenty-First Century; 2.The Techniques of Social Business; 3.Social Business Design and Strategy
ER  -