TY - BOOK AU - Flynn, Nancy TI - The social media handbook : policies and best practices to effectively manage your organization's social media presence, posts, and potential risks SN - 9781118084625 AV - HM 742 F59S 2012 PY - 2012/// CY - San Francisco PB - Pfeiffer KW - SOCIAL MEDIA KW - ECONOMIC ASPECTS N1 - Includes bibliographical references (p. 337-346) and index; 1.Why every organization needs a social media policy and compliance management program; 2.Social media and the law: what every organization needs to know about legal compliance; 3.Social networking creates legal evidence: how to manage records and e-discovery compliantly; 4.Regulatory compliance: government and industry watchdogs keep an eye on the social web ER -