TY - BOOK AU - Wulfen, Gijs van TI - Creating innovative products and services: the forth innovation method SN - 9781409417545 AV - HF 5415.153 W84C 2011 PY - 2011/// CY - Farnham, Surrey, England, Burlington, VT PB - Gower Pub. KW - NEW PRODUCTS KW - PRODUCT MANAGEMENT KW - PRODUCT PLANNING ER -