TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising and integrated marketing communications
SN  - 9780071220606 (alk. paper)
AV  - HF5821 A73C 2011
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - ADVERTISING
N1  - Includes bibliographical references and indexes
ER  -